It is important to continually question the given structure of any creative discipline. The conventions of any popular expression, whether its cultural significant, physical form, aesthetic value, aural attributes, or commercial operation, etc., are routinely at risk of losing relevance, or where they feel like they have outlived their time.

 

Periodically, enthusiasm and re-appraisal is reclaimed through the work of a particular artist, designer, collaboration, visual or conceptual exercise, that re-animates purpose and dialogue for a discipline. But, we need to consistently consider how to find new ways of talking about the same thing, where implication, or value, or function is still there, just disguised, unfamiliar, or unrecognisable.

 

So, how much can we remove from the framework or context of something whilst still, just about, being able to identify what it is, and how can we learn to leave out what no-one else has thought of leaving out before?

Simon Thorogood

Design thinker, fashion speculator, creative consultant and academic based in London.

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