It’s Rumoured.

Rumours reputedly evolve and spread quicker under conditions of stress or repression, where a want for information is keener and where ‘truths’ are accommodated more readily so as to sustain ‘belief.’ As rumours are shared and spread they unfold and mutate, but they can also become more extravagant and fanciful in order to endure and survive.

The most successful rumours may be considered those that either satisfy a thirst for fantasy or otherwise fuel a fascination with catastrophe. Can we, then, develop forms of ‘suppositional arts,’ manifestations of creativity that magnificently evolve, change, transform or adapt in order to survive?

Simon Thorogood

Design thinker, fashion speculator, creative consultant and academic based in London.

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Believe in Better.

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Receding Heirlines.