Whilst we can conveniently find numerous manifestations of fiction and imagination throughout culture and the arts, we must constantly seek our own make-believe realms and scenarios.

 

Establishing these can furnish us with unique and distinctive sources of ‘counterfeit’ culture – ideas, structures, places or journeys that are removed, either subtly or radically, from our customary understandings and experiences.

 

These ideas may not be ‘real’ in a conventional sense, but as expressions of fiction they are authentic. So tomorrow, consider being something or someone you were not quite today.

Simon Thorogood

Design thinker, fashion speculator, creative consultant and academic based in London.

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